Ross becomes new spokesman for Kellogg's cereal


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BATTLE CREEK, Mich., Feb. 17, 2017 -- The Kellogg's Raisin Bran Crunch® line-up just got a little sweeter with the addition of new Raisin Bran Crunch Apple Strawberry. To celebrate, Kellogg's has teamed up with Chicago's beloved baseball catcher David Ross to surprise the city's commuters with breakfast today.

Even famous guys like Ross are happy to be regular guys. But that doesn't mean they're happy with regular old cereal. That's why Ross is offering the Windy City a ray of sunshine during one of the coldest and cloudiest months of the year with the taste of tart apples and sweet strawberries. The new flavor combo is paired with the crispy bran flakes, crunchy clusters and two scoops of raisins that has made Raisin Bran Crunch a fan favorite for almost two decades.

"Now that my schedule has slowed down a bit, I'm able to enjoy more of the simple pleasures in life, like having breakfast with my kids before I take them to school," said Ross. "Raisin Bran Crunch Apple Strawberry is a new favorite in the Ross household because it allows me to mix up my morning breakfast routine with something sweet, without feeling guilty."

Apple Strawberry is the first flavor addition to the Raisin Bran Crunch line since its introduction in 1999. Developed based on research showing that apple and strawberry individually ranked high as preferred flavors among Raisin Bran Crunch lovers, the new variety pairs them together for a deliciously unique flavor combination.

Kellogg's Raisin Bran Crunch Apple Strawberry is available at grocery and mass retail stores nationwide for a suggested retail price of $4.29. For more information, visit www.Kelloggs.com.

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