Cubs hire former Gatorade executive as VP of marketing


by -
Discuss on the Baseball Message Board   Print   | CubsHQ Facebook ChicagoCubsHQ Twitter CubsHQ RSS Feed
Cubs hire former Gatorade executive as VP of marketing

CHICAGO – The Chicago Cubs have hired Lauren Fritts as vice president of marketing. In this role, she will oversee club initiatives including branding, advertising and promotions.

Lauren joins the team with more than 15 years of global sports and marketing experience, most recently as director of Consumer Engagement at Gatorade, where she was tasked with driving integrated campaigns, branded content, experiential activations and media go-to-market strategy. Previously, Lauren was director of International Consumer and Sports Marketing. In this role, she was responsible for leading the sports marketing strategy, negotiations and relationship management for Gatorade in the sport of global football around the world.

Earlier in her career at Gatorade, Lauren helped create the branded entertainment function as an executive producer of REPLAY, an Emmy-nominated series that received multiple Cannes Lions Grand Prix awards along with other industry awards. She also served in public relations and influencer marketing roles.

Prior to joining Gatorade, Lauren worked in public affairs at Res Publica Group and The Standing Partnership; supported the sports marketing partnership team at Sprint; and was a gameday media relations coordinator for the Kansas City Chiefs.

Lauren is an alumna of St. Louis University and lives in Glenview with her husband and two children.

Thanks for visiting CubsHQ.com. Follow our Facebook page to get updates on your news feed!
Discuss on the Baseball Message Board   Print   | CubsHQ Facebook ChicagoCubsHQ Twitter CubsHQ RSS Feed
Loading...
Post your comments!
WATCH: Bryant leaves game after getting hit in head, Cubs coaches ejected
WATCH: Bryant leaves game after getting hit in head, Cubs coaches ejected
Cubs lineup vs. Rockies, Contreras and Russell sit
Cubs lineup vs. Rockies, Contreras and Russell sit
Rizzo posts support for White Sox pitcher with brain hemorrhage
Rizzo posts support for White Sox pitcher with brain hemorrhage
Dexter Fowler's bobblehead looks depressed
Dexter Fowler's bobblehead looks depressed
Darvish implodes as Rockies top Cubs
Darvish implodes as Rockies top Cubs
WATCH: Almora Jr. fired up after amazing web gem
WATCH: Almora Jr. fired up after amazing web gem
WATCH: Family cheers for David Bote's 1st MLB hit
WATCH: Family cheers for David Bote's 1st MLB hit
It's official: Zobrist headed to DL, call up infielder
It's official: Zobrist headed to DL, call up infielder
Cubs lineup vs. Rockies, Bryant in RF
Cubs lineup vs. Rockies, Bryant in RF
Sign Up for E-Mail News Alerts
Features
Updates
Daily Digest