Cubs hire former Gatorade executive as VP of marketing


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Cubs hire former Gatorade executive as VP of marketing

CHICAGO – The Chicago Cubs have hired Lauren Fritts as vice president of marketing. In this role, she will oversee club initiatives including branding, advertising and promotions.

Lauren joins the team with more than 15 years of global sports and marketing experience, most recently as director of Consumer Engagement at Gatorade, where she was tasked with driving integrated campaigns, branded content, experiential activations and media go-to-market strategy. Previously, Lauren was director of International Consumer and Sports Marketing. In this role, she was responsible for leading the sports marketing strategy, negotiations and relationship management for Gatorade in the sport of global football around the world.

Earlier in her career at Gatorade, Lauren helped create the branded entertainment function as an executive producer of REPLAY, an Emmy-nominated series that received multiple Cannes Lions Grand Prix awards along with other industry awards. She also served in public relations and influencer marketing roles.

Prior to joining Gatorade, Lauren worked in public affairs at Res Publica Group and The Standing Partnership; supported the sports marketing partnership team at Sprint; and was a gameday media relations coordinator for the Kansas City Chiefs.

Lauren is an alumna of St. Louis University and lives in Glenview with her husband and two children.

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